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New media is a digital communications revolution that offers tantalizing prospects for organizations to build and grow an external community of support through interactive marketing and networking tools like Twitter and Facebook. Being a full-service consultancy, Raison is able to integrate technical development, programming and content management expertise into a coherent and sophisticated online strategy that addresses complex multi-audience targets.
For large organizations there is the added potential of using new media in internal processes to enrich organizational life or foster a learning culture. Raison offers expertise in strategizing and developing a digital presence, and harnessing new media for internal communications and organization development.
Public Service Messaging
Government and public service organizations looking to leverage on new media in public messaging need to consider goals beyond awareness building and information broadcast. By incorporating spaces for community conversation and well-designed learning components, campaigns can catalyze and grow ground-up social movements to achieve outcomes that surpass traditional marketing-centric approaches.
Corporate Social Messaging
Raison is able to integrate new media education into corporate branding and public relations frameworks to add substantive depth to existing CSR portfolios. Private sector Corporate Social Responsibility (CSR) initiatives can be designed as part of corporate new media strategy to partner consumer communities and increase the strength of values association with brand identity.
Statement of Values
At Raison, we recognize that new media is an essential service to society governing the exchange and flow of information, ideas and values; and as it profoundly affects, it therefore concerns public welfare and societal development. Raison's pioneering work in new media education underscores a values-driven perspective and approach to the commercial application of new media and a vision of educational empowerment to fulfill its positive social and relational potential.